Sascha Riegel joins as Chief Financial Officer Appointment strengthens YASA's leadership team as the company scales production and accelerates its position as the global leader in axial flux motor technology Sascha Riegel succeeds Phil Thompson, who leaves after seven years having built YASA's finance function from the ground up and secured critical UK government funding […]

Named Project Resilience, the pioneering programme spearheaded by YASA will develop fully rare-earth-free and heavy-rare-earth-free axial flux motor technologies for future electric and hybrid vehicles New programme aims to reduce automotive industry exposure to volatile and geographically concentrated rare-earth magnet supply chains YASA will pursue two technology pathways designed to meet the differing performance, packaging […]

Earlier in the summer YASA achieved 550kW (738bhp) from a 13.1kg version of its new axial flux prototype motor, equating to an unofficial power density world record of 42kW/kg Now latest testing of an even lighter 12.7kg version on a more powerful dynamometer has shattered this record, with a staggering 750kW (>1000bhp) short-term peak rating, […]

The performance of the future is on its way – with exceptional technology, supreme endurance, hyper-fast charging and a highly emotional design. The CONCEPT AMG GT XX is a pioneering technology programme that offers an impressive insight into a forthcoming four-door series-production sports car from Mercedes-AMG. With three YASA axial flux motors and a high […]

We are excited to announce that today May 13th 2025, we officially opened our fully upgraded manufacturing facility in Yarnton, near Oxford.  The £12m investment boosts YASA’s manufacturing capacity, setting new benchmarks in e-motor technology and quality, and enabling production to scale beyond 25,000 units per year. YASA continues to lead the way in transforming the […]

Innovation. Performance. Exclusivity For the first time, and to celebrate our sponsorship of Formula Student UK, YASA is offering teams an incredible opportunity to gain access to cutting-edge axial flux electric motor technology – the same pioneering e-drive tech that powers record-breaking electric vehicles (EVs) and world-renowned supercars. This opportunity comes at a significantly reduced […]

We are excited to announce the continuation of our pioneering partnership with Automobili Lamborghini, the iconic Italian luxury sports car manufacturer. The latest milestone in our strategic technical partnership is the creation of high-tech axial flux electric motors, designed and developed at our R&D facility near Oxford, UK, and will debut in the all-new Lamborghini […]

We are excited to announce that we are partnering with Formula Student 2025 as part of our ambition to inspire the next generation of automotive engineers. Launched in 1998, Formula Student is Europe’s most established educational engineering competition, having inspired thousands of students to take up a career in engineering. With more than 100 university […]

On the 12th of September, YASA took a major step forward in it's 15-year journey, with the first ground being dug at the new HQ site at Bicester Motion. The ground-breaking ceremony was attended by members of the YASA team including  Tim Woolmer CTO, Chris Woolley Engineering Director, and Phil Thompson CFO, as well as […]

Last month  CTO Tim Woolmer  met with Rory Jackson from E-Mobility Engineering and discussed the origins of the YASA Axial Flux Motor, and how a complex algorithm and simple question led to the evolution of this ground-breaking electric propulsion solution, and mass production of the motors in the UK & Germany. "When I was in […]

After a very successful trip to Electric & Hybrid Marine Expo in June, our Senior Business Development Manager Jon Whitehouse  met with Matt Ross from Electric & Hybrid Marine Technology, to talk about how the YASA axial flux motor technology is perfect for the burgeoning marine electrification sector. Many may not realise that YASA has […]

Last month WIRED magazine’s Ben Oliver spoke to our founder & CTO Tim Woolmer, to get the low down on our revolutionary electric motors and how Mercedes Benz are ramping up production capacity to bring this groundbreaking technology to it's AMG series. Compared to a radial flux motor, which have powered most EV's up until […]